The Malta Tourism Authority (MTA) has opened a regional office in Warsaw, Poland whereby it will serve as a hub to cater for the strong demand of the Polish market as well as a point of reference for Eastern Europe and the Baltic region.
The regional office will be managed by the Director for Poland, Eastern Europe, and the Baltic region Mr John Mary Attard.
Over the years, the Polish market has established itself as an important market for tourism to the Maltese Islands, with a steady increase of tourists being recorded every year. In fact, it is forecasted that by the end of this year, the amount of tourists who will have chosen to visit Malta will be close to 135,000 tourists. This means an increase of almost 30% on the number of Polish tourists who visited Malta in 2019.
This information was announced during the official opening of the same office by the Minister for Tourism Clayton Bartolo in the presence of the Chief Executive of MTA Carlo Micallef and the Chairman of MTA Gavin Gulia.
Minister Clayton Bartolo outlined that the opening of this office is a clear commitment of how committed Malta is to invest in the tourism sector. “Tourism remains the main driver of the Maltese economy. The opening of this office confirms how determined the Government is to see that the tourism sector not only recovers but is strengthened and sustainable for the years to come,” said Minister Bartolo.
Chairman Gavin Gulia stated that following the consistent growth in the amount of tourists from Poland and also from Eastern Europe and the Baltic region, a decision was taken to open the seventh MTA regional office in the heart of the Polish capital city. “This office will serve as a central hub for this whole region whereby we will continue to work to strengthen the visibility of VisitMalta whilst also working on other elements that include connectivity and partnerships with a number of local tour operators,” concluded Gavin Gulia.
Source: Office of the Prime Minister